ONE Gin - 70cl - 43% ABV
On the 18th December 2003, Duncan Goose, fresh from a trip motor biking around the world, sat down at his table and opened up The Guardian. The news, as it ever seems to be, was full of death and war. He flicked through the pages as idly as one does, not blinking until he landed at page 18. There lay Marco Longari’s now famous photograph of a young girl sat next to a padlocked tap in Nairobi.
Since its launch, The One Brand has raised over £15m towards sustainable water projects, and has set itself the admirable target of reaching £20m by 2020.
In August 2016, the charity started looking into other drinks that would support the cause and very quickly decided to enter the spirits market. Ian Spooner, Managing Director of The Spirit of One, explains the lean towards booze, and gin in particular: “With the growth in Gin and our close relationship with World Duty Free, it was a natural first step. Every bottle of One Gin, just like our water and soft drinks, helps to fund life-changing water projects in the world’s poorest communities.”
As soon as the One Gin concept was born, it ran. The brand already had an 11-year-strong relationship with World Duty Free, so with a guaranteed route to market they stepped on the gas, working with the airport distributor to arrange a launch date of the 22nd March 2017 – World Water Day.
A bright streak of herbal green sage dashes across the nose, quick and bold, like a streaker at a victorious home team game. Bright, burning citrus peels follow swiftly behind, supported by a spice cupboard dustiness that brings an earthy depth. It’s as though a classically styled gin has a starring role in Invasion of the Bodysnatchers – everything points towards gin, but there’s a vague hint of something… different.